Most stores lose more revenue at checkout than anywhere else. The good news is that the fixes are usually small, cheap and measurable.
1. Show total cost early
Explain the problem in one or two sentences, then the fix, then how to measure whether it worked. Keep each section practical and specific.
2. Cut the form fields
Explain the problem in one or two sentences, then the fix, then how to measure whether it worked. Keep each section practical and specific.
3. Offer express checkout
Explain the problem in one or two sentences, then the fix, then how to measure whether it worked. Keep each section practical and specific.
4. Add trust at the payment step
Explain the problem in one or two sentences, then the fix, then how to measure whether it worked. Keep each section practical and specific.
5. Keep the cart visible
Explain the problem in one or two sentences, then the fix, then how to measure whether it worked. Keep each section practical and specific.
Fix the leaks before you pour in more traffic.
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